Who do I hang with?

My friend Aphrodite had these $25 off $100 purchase coupons for Bloomingdale's. So I joined her on her little shopping's spree. I just can't pass up a good deal.

I must say we did very well. We ran around the store finding things we liked that matched up to the $100 total so we can maximize the discount. It helps that Aphrodite is a super mathematician, I would have given up a long time ago.

I did have an opportunity to shop the store before while waiting for her to show up. First I circled around the dress department. This is where they have all the cocktail/evening dresses with labels like Vera Wang, Badgely Mischka, Tadashi, BCBG, Nicole Miller, Carmen Marc Valvo, etc.

Bloomies was having a great sale, so there were a lot of items for around $100 after discounts and coupons. But the retail prices of the section were around $200 to $500 for cocktail dress and $400 to $1000+ for long evening gowns.

I noticed that while some dresses were cute, overall I did not find them stylish or fashion forward. I was quit disappointed because I have respect for all of the above mentioned designers.

Then I went to the designer collection floor. Each designer had their own section whether it was a section of a wall with names Stella McCartney, Alberta Ferretti, Petere Som, etc. or a separate "boutique" like Chanel, Armani, etc.

I concentrated more on the dresses from each label. I found them to be inspirational, fashionable, and very well constructed. All were made with high quality fabrics with superior finishings and foundation construction. I was quite impressed until I saw the prices. Nothing was below $2,000, even for the simplest shift dress.

So this whole time I was having an identify crisis. I kept asking myself, "who do I hang with?" and could not come up with an answer.

Even by the time I left I couldn't come up with an answer. I didn't want to hang with the dress department, 'cause I felt that the quality and style were sub par. I didn't want to hang with the designers, 'cause I was afraid it would be too expensive for my target customers.

Then I read a blog entry on fashion-incubators.com .... and I figured it out ... I just don't hang in Bloomingdale's.