Thursday, March 8, 2007


So I spent the whole day working on my logo. And what I've learned is that I don't know the first thing about typography. It may seem really simple, but it's not. There are a million different ways to work a type and every minuscule variation can make a difference.

Here is a very rough collection of the logos I have been playing around with. I know they are all over the map, but it's only my first round. I am expecting at least 10 or 20 or more rounds.

I am kinda liking the second one, maybe I can go explore in that direction more. By the way the are all in 48pt. You see how varied the size and shapes can be just by changing the font, tracking, and kerning, etc.

I really need help so Natalie, if you are out there, please email me!


Kathleen said...

Excuse my really stupid question, but in real life (real life) how many designers do a story, color board or is that just another one of those things they're emphasizing in school these days? They weren't teaching us to do this when I was in school. Of all the designers I worked with in a job situation, only one cobbled together a color story/board and that was AFTER they knew what pieces were going to make the cut.

Paize said...

Hi Kathleen, I am so honored that you visited my site. I finished reading your book "The Entrepreneur's Guide to Sewn Product Manufacturing" a month or so ago and it gave me the added boost of courage fueled by the knowledge you provided in your book to become a DE.

To answer your question ... I did learn to do the whole design process with story board, color board, fabric board, etc. through school. But I also saw the same process done in two internships at two small design houses that have been in business for 3 to 5 years. And the two designers were not fresh out of design school, in fact they have both been in the fashion business for about 20 years.

It's interesting that you say that you don't see this process done normally. I just kinda assumed that everyone did this.

I guess what is important is getting the styles done and produced at the end of the day.

NYC Fashionista said...

I like #2 myself.

Betty said...

I bet you loved writing your own name 50 different times.

Paize said...

hahaha, I did actually ......