This is on page 43 under "Determine Market Entry" ....
"Fall is the easy favorite ....", "It is the number one selling season by a wide margin." "... Fall Market is the best choice of a start-up."
The only reason I didn't adhere to her advice before was because I was too impatient to launch my collection.
So now I have a definitive launch date .... January 1, 2008. And a definitive development schedule with hard deadlines.
Below is the schedule I adopted from Fasanella's book. I've broken up the steps a lot more and of course instead of 16 weeks, I've given myself 23 weeks.

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