Wednesday, August 1, 2007

Moving on to the next season ....

So as I mentioned yesterday, due to sever procrastination I am blaming on the beautiful summer days, I am pushing back my debut collection to Fall/Winter '08. To make myself feel better, I referred back to Kathleen Fasanella's book The Entrepreneur's Guide to Sewn Product Manufacturing, where I remember her saying that Fall season is the best launch time.

This is on page 43 under "Determine Market Entry" ....
"Fall is the easy favorite ....", "It is the number one selling season by a wide margin." "... Fall Market is the best choice of a start-up."

The only reason I didn't adhere to her advice before was because I was too impatient to launch my collection.

So now I have a definitive launch date .... January 1, 2008. And a definitive development schedule with hard deadlines.

Below is the schedule I adopted from Fasanella's book. I've broken up the steps a lot more and of course instead of 16 weeks, I've given myself 23 weeks.

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